One of the powerful tools you can have as when attempting independent music promotion is a website. This is a given. There is absolutely no excuse for a musician, in this day and age, to not have a website. You website is how you will reach the world. This is how you will market yourself to every single person you come in contact with. The internet and your website will be two of the most powerful music promotion resources you will have.
If you are sold on the idea of online music promotion and are ready to start your site but don’t know what to include, then you have come to the right place. It is crucial that you properly design your site and include all the correct information. You want to be as creative and stylish as possible, all the while staying true to who you are and what your music is about.
Other independent artists are making a killer living online selling their music and merchandise and so should you. Independent music promotion on your website will be best achieved if all the right information is displayed. You online music promotion success depends on it.
First, you need to add all of your contact information onto your site. This includes all phone numbers, email addresses, mailing address etc…In addition to this, you are going to need a bio of you or your band. Remember, with independent music promotion, you have no one else to rely on so try to be as thorough as possible.
Do you have any press releases, reviews or customer testimonials? If you do, incorporate these. It will let your future fans know that you presently have happy, committed fans. And of course you are going to need an upcoming schedule of some sort so your fans know where to go to hear you.
One of the most powerful music promotion resources you can acquire is an email list. With this list you can keep your fans up to date on the latest news and happenings with you or your band.
Lastly, you have your sounds and sights. Post some photos or video clips from live events. Action photos are always great so if you don’t have some, get some. Include downloadable sound clips from your CDs, this will entice folks to want more. And the best part, place your CDs, MP3 tunes and merchandise for sale! Incorporate all of the above things into your site and you will no doubt be an online music promotion success.
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2 Responses for "What to Include on Your Music Promotion Website"
Your suggestions on what to include within my band promotion website which will be e-mailed to radio stations?
For the last 2 years, I have been promoting for one of my friend's bands, Adelitas Way (and yes, for those of you who watch E!, this is the same band featured on Paradise city with the same lead singer who was featured on VH1's Strip Search).
The band and some others advertise with fliers, gigs, myspace, etc; I am in charge of contacting radio stations and promoting to them.
One new idea that I have come up with is to create a webpage that features a video with background music of their single and shows a bio and photos of the band, which will play as soon as the page is clicked on. There would be other photos of the boys, links to their myspace pages, individual bio's for each, and a link to buy their cd outside of the video on the page. I might even add a quote from one or all of the boys which would explain to the viewers what the site is for and maybe something from their own perspective about the band.
As far as the webpage goes, do you have any other suggestions?
what I meant by "as soon as the page is clicked on" is as soon as someone clicks on the link to get to the page; in other words, it would start playing instantly.
But thanks for the suggestions!
I suggest that you have the Cd's main song playing as soon as the website opens instead of when you click on the photos. Have a seperate page for their music so that the viewer can click on each song and hear 30 seconds of it like on itunes. Also consider a slideshow of the bands photos, maybe a video of them saying the quote. Those are just ideas use them however you like or not at all. You pretty much thought of everything else you need. These are just creative suggestions.
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